2012年3月7日星期三

"Can China to establish a luxury brand"

China has been regarded as a luxury brand the most powerful consumer markets, but not to his own luxury brands, Chinese do need to create a Louis Vuitton such as Hermes or this kind of world famous brand. Like Louis Vuitton Hermes or such brand cost a bonus centuries of time just to today's degree, but throughout the Chinese market, and can be found, have the potential of the brand? When will China get rid of this kind of cheap manufacturing factory situation?

There are many from Hong Kong and China developed high-end brand, 1994 by David Tang of Shanghai Tang founded in 1998 by Richemont group acquired, popularity is quite high. In addition and Ascot Chang brand, this is considered to be the Savile Row Hong Kong brand was founded in 1940, is now in Asia, New York, Beverly hills all have stores. But the Hong Kong businessman Dennis Chan was founded Qeelin jewelry brand in the international well-known, in Paris, London, and Los Angeles, Taipei, Singapore has stores. And WanBaoBao jewelry brand of the same name also enjoy international reputation.

But these brand really can have as its brand moet hennessy Louis vuitton (LVMH) the approval of it, China, especially known as fashionable Hong Kong, really need a representative brand, such as the Paris Dior or Chanel, milan's Bulgari or Prada, Ralph Lauren or New York and Tiffany&Co.

Hong Kong this city is like a double-edged sword, founded in Hong Kong and China for its brand near, has the production advantages, but it can also will hit the mark of the made in China, and the mark has always been as cheap goods.

But the United States bag Fiona Kotur think China manufacturing designer labels have is less negative, she said: "China manufacturing label meaning already and 10 years ago, before the different goods made in China are considered waking in different areas, but China is now in the production of products already exists a great deal of difference between the southern region, the quality is very good. China southern Italy introduced workers, learned a lot of traditional techniques, now no longer is the production of large quantities of cheap goods."

China's brand to really exploded on the world luxury platform, the first to be to provide customers with a commodities outside of the experience, in product in special ideas, high quality customer service and a long lineage, let customers have a general shopping experience and satisfaction.

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